(jiří macek) Actually, the colon in the headline is extra. Cappellini Love is a new project from the Italian manufacturer of select furniture that reacts to topical world problems such as the quality of environment and fragile stability of third world economies. Cappellini tries to improve the situation by means of its managerial visions and design. No matter how affected this may sound, the project is really beautiful.
Even though ecology, renewable resources, and the search for new energy sources are extremely popular topics for any government, the results are usually too abstract for the public. Compared to this, the attitude of this iconic Italian brand seems more significant. Every collection is closely linked to the quest for traditional third-world crafts and to help with their modernization.
The collaboration with designer Stephen Burks gave birth to a collection of small objects that are made in African manufactories under commercially fair conditions, using renewable resources, and refusing cheap labour and child labour. Two multi-coloured tables made from recycled paper (a glass bowl and a vase) are seemingly ordinary objects that can, however, have a great significance for the development of design.
“This is a very complex project with which we would like to focus on the development of traditional crafts, design, and top-quality workmanship in collaboration with people worldwide. Thus, Cappellini wants to contribute to the solution of current problems. It is a challenge for us. If we are able to analyze them and manage their improvement, we will be able to live better in future,” state the members of the project.
Cappellini has always been a visionary in the development of design. The Love project is certainly not the first project on the afore-mentioned theme. Many designers and companies focus on ecology and traditional crafts over the long run. Systematically, their ranks have grown to include: Droog Design, Fernando and Humberto Campana, Piet Hein Eak, Tom Dixon, Julia Lochman, Stuart Haygarth, and Ineke Hans. Yet, when such a brand as Cappellini addresses this topic, it immediately becomes more urgent. Indeed, we may live better one day.