Jaime Hayón: Showtime

The Showtime collection designed by Jaime Hayon for the Spanish Bd brand (plus the Bd Ediciones de Diseňo edition) was enriched by a brilliant piece in the form of a chair made from plastic, plywood, metal, and upholstery.

There is not much to add. With a long history, Bd is one of the most interesting contemporary Spanish brands. Its catalogue even includes furniture designed by Salvador Dali or Antoni Gaudí.Currently, Jaime Hayon contributes to its fame. The Showtime collection is based on his Barroco Mediterráneo Digital exhibition project. This project revived an interest in a historicizing style and introduced a family of quirky vases that seemed just about to start talking to one another, plus a gang of legs that provided a minimalist chest of drawers with a mysterious look.
Jaime Hayon (b.1974) is one of the contemporary designers who have steered the development of interior design. It is not surprising that he was originally a graphic designer and has worked under the wings of Benetton in the Fabrica experimental laboratory founded by the phenomenal photographer Oliviero Toscani. After all, designers such as Ingo Maurer and Jerszy Seymour started their career as graphic designers as well. In fact, Jerszy Seymour used to be a graffiti artist and a keen skateboarder. So did Marc Newson – he was originally a jewelry maker and a sculptor. Tom Dixon was a musician. Humberto Campana was a lawyer. Ora Ito made up his own legend. Philippe Starck, the creative director of France’s EU presidency, is the most famous autodidact in the field of design. However, that is another story.
Now please sit down. We have some bad news for you: Bd is not represented in the Czech Republic.

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