Pinch: Very British

(jiří macek) Husband and wife Russel Pinch and Oona Bannon established the furniture brand of Pinch only five years ago. Their latest collection represented one of the biggest events for me at 100% Design in London.

The entire collection, designed by Russel Pinch, is, in fact, rather traditional, very conservative, and very British as far as the materials used and aesthetics are concerned. However, it is also very contemporary, human, and inventive in the way it treats the basic furniture typology. The boards that stick out and vanish in the head of the Lowry dresser, the chock-like structure of the Alba dresser and wardrobe, and the simplicity of the Imo stool and Yves table take us back to the roots of furniture manufacturing. Workmanship details and solutions are often derived from the character of a specific material and transform ordinary furniture pieces into friendly creatures. If we were able to do it, we would attempt to make something like this. Design is a way of thinking, a symbol of personality.

Russel Pinch (b.1973) is a graduate from the London-based Ravensbourne College of Design. He worked as a senior designer for Conran and has founded The Nest creative lab, which has cooperated with Selfridges, RipCurl, and British Airways. Founding the Pinch brand in 2004, he came back to furniture design.

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