TAF: Vanilla Camper

(jiří macek) If you are fed up with Christmas shopping but simply can’t stop, go have a refreshing look at the Camper store in the Swedish city of Malmö that was designed by the Swedish studio of TAF. Even though one can buy shoes there, it is all about ice cream.

Outside the Czech Republic, Camper shoe stores represent designer delicacies all over the world designed by e.g. Martí Guixé, Jaime Hayón, and Tokujin Yoshioka. The biggest designer shoe factory in the world knows what it is doing – not only do its shoes represent iconic objects among trend-setters, the company has also cooperated with such designers as Hella Jongerius, Alfredo Häberli, and Jaime Hayon. The idea of collaborating with progressive designers also turned out well in the case of the first Camper flag store in Sweden, designed by TAF.

The studio of Gabriella Gustafson and Mattias Stihlbom has worked its way into the world elite this year without abandoning the lightness with which the studio has played since the beginning, as far as the tradition of purity and simplicity of Scandinavian design is concerned. After all, this lightness can be found even in their design of the Camper store in Malmö.

The design by TAF is based on the assumption that everybody likes ice-cream. It literally contains popsicle sticks and a whole range of ice-cream flavors. First, TAF constructed a model of interior furnishing from sticks – benches, tables, stools, and a counter – and then played with them on the real layout. Having transformed everything into life size, they added flavors in the form of varicolored sticks and interior elements. Vanilla became the dominant color from which TAF blended the color of the counter, floor, and walls. The result is a pure joy.

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