Muuto: A New and Scandinavian One

(jiří macek) If you are interested in the current events of Scandinavian design, have a look at the new collection of the young Danish brand Muuto that was presented at the Maison & Object fair in Paris last week. Under its designs, one can find very interesting names from all over Scandinavia.

In recent years, new stars of Scandinavia design such as Norway Says, Thomas Bernstrand, Harri Koskinen, and Ilkka Suppanen have concentrated on the design of small interior accessories, furniture, textiles, and lights for Muuto in collaboration with a set of completely new designers. Muuto means ‘a fresh perspective’ in Finnish. The perspective of its constantly growing collection is also fresh and light.

Among the new pieces for this year, one can find the brilliant Plus Mills wooden salt shakers designed by Norway Says, which are now on display at the 100% Norway exhibition in London. If they were not used for salt and pepper, they could become symbolic totems for the whole collection. So could the I´m Boo limpid carafe, the Cosy glass light designed by Harri Koskinen, and the shelf system designed by JDS Architects. These are all simple and delicate things that one can take and live with easily. Jens Fager explains the design of his RAW chairs as an intuitive interpretation of everyday objects, a description that I like. I also like thinking about time, even though these are just ordinary things. Time, the fact that it interweaves in a single space and the succession of perspectives and stories it brings can turn an ordinary space into a home. Things can tell stories; Muuto knows it very well. They base their own story about new Scandinavian design on stories and designer personalities.

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